Pilates Body Hero Image
Natural Sports Brand


The Challenge

Pilates is unique: It challenges your body, expands your mind while giving you attention and focus. The studio needs a variable brand identity that is able to communicate the different qualities.

The Outcome

A new brand identity, featuring an analogous green color scheme that creates a fresh, healthy and natural vibe. The glyphs of the wordmark interlock like joints of the human body. Aiming for a strong and flexible look and feel.


Brand Revitalization
(Personal Project)
Pilatesbody business cardsPilates Body LogoPilatesbody branding moodboardPilatesbody Instagram imagesPilatesbody imagesPilatesbody rebranding color schemePilatesbody tote bag

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