FinTech Brand


The Challenge

CryptoMom™ is a tech startup for all things crypto for women by women. A topic that is still novel to many in their main audience: moms. The founders wanted to improve the quality of their brand design to become more trustworthy and inclusive.

The Outcome

After a visual brand audit, we recommended a slight evolution of the current design. We improved the quality of their typography, refined the color palette, and decluttered their main logo. With just a few changes, CryptoMom™ looks and feels a lot more cohesive and professional.

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