Engineering Brand

Limbus

The Challenge

The engineering company grew dramatically over the course of four years. They legally needed a new company name for the new chapter in their history. We needed an identity that carried their legacy but also envisioned their future. No bells and whistles but solid precision.

The Outcome

The new brand identity rallies around the idea of making impossible things possible. A metaphor that is mirrored in the impossible triangle of the logo. The brand design features a bright red and more subdued shades of blue.

Scope

Brand Strategy
Brand Naming
Brand Design

/ ˈlim-bəs/

Limbus

Latin: edge, border
Engineering: a device for precision measurements

Old name: ing Geovision

Limbus is a short, easy-to-spell name that carries a feeling of history. It sounds like a trustworthy tool, and that’s exactly the connotation we were
looking for this down-to-earth brand.

We clearly differentiated in the competitive namescape where last names still dominate. Applying for a EUIPO trademark was easy and without any pushback.