Captiv8 logo on mobile website
MarTech Brand


The Challenge

Reaching and engaging teens and tweens is a daunting task for marketing professionals. Our approach was to make the brand look and feel as bold and fun as the consumers that Captiv8’s creator platform reaches.

The Outcome

The logo mark features a combination of the letters C and 8 — simplifying the brand with a modernist logo. The result is a stunning brand identity that shows advertisers and young creators what future marketing will look like.
Captiv8 branding on desktop website

Creative Leitmotif

Relentlessly unique content

The brand strategy resulted in the idea that when it comes to influencer marketing platforms the asset that will remain to be valuable is content. No matter if it’s 1965 or 2034—consumers are drawn towards stories. The brand's uniqueness is the ability to captivate audiences with relentlessly unique content.

Captiv8 branding on OOH billboard adCaptiv8 branding color variation

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