The Challenge
Sunshine Bikes grew from a little bike shop to a major brand for dirt bikers. We wanted to please families, tourists, and the biking community. The new identity also had to make the soft brand name look more adventurous.
The Outcome
Sunshine Bikes' edgy and characterful brand identity symbolizes everything fun about being outdoors. Its brand colors are inspired by a ride's mud, sweat, and tears. The new logo mark hints at the sharp edges of a chainring and features very seventies-inspired hand-lettering.
