I’m ready to start! What’s my next step?

Fantastic! The next step would be to schedule an initial call with us here. The purpose of this call is to confirm that we’re a good fit to work together, discuss the project timeline (depending on your goals and our availability) and then we’ll send over the proposal for you to sign.

How much does working with you cost?

Our services are designed for pre-seed and seed stage startups with $500K-$2M in investment. After a call and talking about your needs and goals, we'll make you an offer with detailed pricing. A general rule of thumb is to spend about 5–15% of your total startup budget on a branding project.

Do you offer payment plans?

Yes, we offer startup-friendly payment plans. We'll tell you more about your options during our call.

Do you offer discounts?

We offer significant price advantages for marginalized founders to help them navigate the funding gaps. You'll find more information about our pricing structure here.

How do we know you are the right fit for us?

That's a great question. Book a strategy consultation before a bigger project. That is the best way to find out if we like and trust each other.

Do you only work with women?

No. But we prioritize startups with at least one female or non-binary co-founder or c-level executive. These marginalized groups of entrepreneurs are widely underfunded, overworked, and undervalued. We dedicate our energy to them. We're happy to connect you with highly-qualified professionals to join your c-ranks.

Can we hire you for a speaking engagement or hold a workshop at our organization?

Yes, please reach out to hello@phoenixbrands.co and tell us more about the speaking opportunity.

Brand Strategy

How many employees can participate in the workshop?

On the first day of the Phoenix Brand Transformation Workshop, we work with the smallest inner circle of deciders. We recommend a maximum of three people, ideally only the Co-Founders or CEOs. On the second day, you can involve a broader range of people. We recommend up to eight people in higher management roles.

Can I reserve a spot?

Yes, you can make a down payment to reserve a spot in the future.

We have an old Brand Strategy – can we work with that?

Yes, please send over every old positioning statement, vision, mission, or strategy you have worked with. Together we'll analyze it, pull it apart and check how it affects your brand positioning today.

Brand Design

Can we provide you with an in-house brand strategy instead?

No. Not to humble-brag but we're convinced our program is the best way to conduct Brand Strategy for startups and SMEs.

Can we keep our old logo, color, type, ...?

It depends on the strategy. We will never eliminate a valuable brand asset with a lot of brand equity. But if it is a weak code that a) nobody associates with you, b) doesn't stand out from the crowd, or c) helps with your positioning, it will die.

Brand Naming

Does this offer include trademark application or domain purchase?

No. We offer a similarity search with publicly available databases to help you with decision-making. For full legal clearance and application, you need to hire a trademark attorney. We can recommend attorneys for EU trademarks. Also the domain purchase happens on your side. We'll include available domains in the naming presentations to guide your way.

We have our own Brand Name ideas – can they be considered?

Yes, we will consider your ideas. We'll add them to our custom evaluation sheet and present them if they make the quality cut.