Most brand consultants barely scratch the surface of your business. They leave you with lengthy, zero-evidence documents that say, "We're innovative, excellent, and people-driven." Not very helpful, is it?
At the Phoenix Brand Consultancy®, we offer a unique brand strategy method rooted in evidence. We first collect data about your brand, interview founders and loyalists, and check on the competition. After the audit comes the actual strategy in the form of an intensive two-day workshop.
Strategic thinking always happens with you in the room. Our goal is to make tough choices to carve out your unique positioning. On the second workshop day, we involve your entire team. We immediately bring the new strategy to life with brainstorming and prototyping.
The Five Stages of Brand Rebirth
1 – Hear the Call
Be credible as a company and culture.
Through qualitative stakeholder interviews we dig deeper into what makes you strong as a team, where you want to go and makes you truly you.
2 – Build the Nest
Create value for your ideal customers.
We'll turn the table 180° and talk to your ideal customers. Yes, we talk personally. We'll find out who they are and how to create value for them.
3 – Fight & Surrender
Be different from the alternatives in the market.
You're not alone in the fight for our ideal customers' time, money and attention. We'll define your niche and what you can do better than the alternatives.
4 – Set Yourself on Fire
Make choices to find your unique positioning.
Now comes the most challenging part: We're going to make some difficult choices and decide what not to do. We'll let go of everything you don't want to stand for anymore and carve out your unique positioning.
5 – Re-emerge Stronger
Transform your business by applying your big idea.
Finally, it's time to celebrate and bask in our newly found clarity. We ideate how to transform your business with your new positioning. We explore what it means for your product innovation, people, design, voice, and marketing.
Workshop Day 1
Workshop Day 2
Two Days After
The week before our strategy workshop, we'll conduct interviews with leading stakeholders and clients and analyze the competitive market.
We'll focus on brand strategy on the first workshop day and make choices for: company, customer, differentiation, and positioning.
On day two, we'll immediately bring the strategy to life. We'll involve your team with creative exercises, brainstormings, and prototypes.
Two days after our workshop, you'll receive the results, including the qualitative and quantitative research, in a brand strategy summary.
2 in-depth founder interviews (à 1 hour)
2 in-depth ideal customer interviews (à 1 hour)
Market research and keyword analysis
2-day (à 8 hours) brand strategy workshop led by our senior brand consultant
All workshop results in a brand strategy summary
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