Brand Strategy

Phoenix Brand Transformation

Our signature brand strategy offer for growth-hungry founders. Align product-market-fit, differentiate from competitors, and re-connect with your vision.
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The Method

Most brand consultants barely scratch the surface of your startup. They leave you with lengthy, zero-evidence documents that say, "We're innovative, excellent, and people-driven."

Not very helpful, is it?

At the Phoenix Brand Consultancy®, we offer a unique brand strategy method rooted in evidence.

We'll help you find product-market fit, differentiate you from your competitors and position you for sustainable growth.

By reconnecting with your vision as a leader, this process will also be transformative for you as a founder.

Are you ready to burn down what makes your brand weak and rise from the ashes?

The Process

1 – Diagnosis

Get a clear understanding of your brand's current status with our data-driven approach. We gather insights through research, interviews, surveys and competitive analysis to diagnose your brand's health.
Be credible as a company and culture.
Create value for your ideal customers

2 – Strategy

After the audit comes the strategy in the form of an intensive workshop. Strategic thinking always happens with you in the room. Our goal is to make tough choices to carve out your unique positioning.

3 – Tactics

On a second workshop day, we involve your entire team. We immediately bring the new strategy to life with brainstorming and prototyping.
Transform your business by applying your big idea.

The Timing

Week Before
Workshop Day 1
Workshop Day 2
Two Days After
The week before our strategy workshop, we'll conduct interviews with leading stakeholders and clients and analyze the competitive market.
We'll focus on brand strategy on the first workshop day and make choices for: company, customer, differentiation, and positioning.
On day two, we'll immediately bring the strategy to life. We'll involve your team with creative exercises, brainstormings, and prototypes.
Two days after our workshop, you'll receive the results, including the qualitative and quantitative research, in a brand strategy summary.

The Deliverables


Let’s talk

Curious about how we can work together to elevate your brand? You’re in the right place. Share your details below, and we’ll get back to you shortly.

Still have questions? Check out our FAQ for more information!
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How many employees can participate in the workshop?

On the first day of the Phoenix Brand Transformation, we work with the smallest inner circle of deciders. We recommend a maximum of three people, ideally only the Co-Founders or CEOs. On the second day, you can involve a broader range of people. We recommend up to eight people in higher management roles.

I’m ready to start! What’s my next step?

Fantastic! The next step would be to schedule an initial call with us here. The purpose of this call is to confirm that we’re a good fit to work together, discuss the project timeline (depending on your goals and our availability) and then we’ll send over the proposal for you to sign.

How much does working with you cost?

Our services are designed for pre-seed and seed stage startups with $500K-$2M in investment. After a call and talking about your needs and goals, we'll make you an offer with detailed pricing. A general rule of thumb is to spend about 5–15% of your total startup budget on a branding project.

Do you offer payment plans?

Yes, we offer startup-friendly payment plans. We'll tell you more about your options during our call.

Do you offer discounts?

We offer significant price advantages for marginalized founders to help them navigate the funding gaps. You'll find more information about our pricing structure here.

How do we know you are the right fit for us?

That's a great question. Book a strategy consultation before a bigger project. That is the best way to find out if we like and trust each other.

Do you only work with women?

No. But we prioritize startups with at least one female or non-binary co-founder or c-level executive. These marginalized groups of entrepreneurs are widely underfunded, overworked, and undervalued. We dedicate our energy to them. We're happy to connect you with highly-qualified professionals to join your c-ranks.

Which countries do you work with?

The Phoenix Brand Consultancy is based in Munich Germany (come see our beergardens ;)). We work remotely and collaborate with startups from Europe and the US.