Phoenix Brand Transformation Workshop

The Method

Most brand consultants barely scratch the surface of your startup. They leave you with lengthy, zero-evidence documents that say, "We're innovative, excellent, and people-driven." Not very helpful, is it?

At the Phoenix Brand Consultancy®, we offer a unique brand strategy method rooted in evidence. We first collect data about your brand, interview founders and loyalists, and check on the competition.

After the audit comes the actual strategy in the form of an intensive workshop. Strategic thinking always happens with you in the room. Our goal is to make tough choices to carve out your unique positioning.

On the second workshop day, we involve your entire team. We immediately bring the new strategy to life with brainstorming and prototyping.

Not sure if you need a new brand strategy? Start with just the audit!

The Five Stages of Brand Rebirth

1 – Hear the Call

Be credible as a company and culture.

Through qualitative stakeholder interviews we dig deeper into what makes you strong as a team, where you want to go and makes you truly you.

2 – Build the Nest

Create value for your ideal customers.

We'll turn the table 180° and talk to your ideal customers. Yes, we talk personally. We'll find out who they are and how to create value for them.

3 – Fight & Surrender

Be different from the alternatives in the market.

You're not alone in the fight for our ideal customers' time, money and attention. We'll define your market (SOM) and what you can do better than the alternatives.

4 – Set Yourself on Fire

Make choices to find your unique positioning.

Now comes the most challenging part: We'll let go of everything you don't want to stand for anymore and carve out your unique positioning. We'll distill your brand strategy to a foundational core idea–a creative leitmotif.

5 – Re-emerge Stronger

Transform your business by applying your leitmotif.

Finally, we ideate how to transform your business with your new positioning. We explore how your creative leitmotif applies to your product innovation, people, design, voice, and marketing.

Transform your business by applying your big idea.

The Timing

Week Before

Workshop Day 1

Workshop Day 2

Two Days After

The week before our strategy workshop, we'll conduct interviews with leading stakeholders and clients and analyze the competitive market.

We'll focus on brand strategy on the first workshop day and make choices for: company, customer, differentiation, and positioning.

On day two, we'll immediately bring the strategy to life. We'll involve your team with creative exercises, brainstormings, and prototypes.

Two days after our workshop, you'll receive the results, including the qualitative and quantitative research, in a brand strategy summary.

The Deliverables

2 in-depth founder interviews (à 1 hour)
2 in-depth ideal customer interviews (à 1 hour)
Market research and keyword analysis
2-day (à 8 hours) brand strategy workshop led by our senior brand consultant
All workshop results in a brand strategy summary

Testimonials

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FAQ

How many employees can participate in the workshop?

On the first day of the Phoenix Brand Transformation Workshop, we work with the smallest inner circle of deciders. We recommend a maximum of three people, ideally only the Co-Founders or CEOs. On the second day, you can involve a broader range of people. We recommend up to eight people in higher management roles.

I’m ready to start! What’s my next step?

Fantastic! The next step would be to schedule an initial call with us here. The purpose of this call is to confirm that we’re a good fit to work together, discuss the project timeline (depending on your goals and our availability) and then we’ll send over the proposal for you to sign.

How much does working with you cost?

Our services are designed for pre-seed and seed stage startups with $500K-$2M in investment. After a call and talking about your needs and goals, we'll make you an offer with detailed pricing. A general rule of thumb is to spend about 5–15% of your total startup budget on a branding project.

Do you offer payment plans?

Yes, we offer startup-friendly payment plans. We'll tell you more about your options during our call.

Do you offer discounts?

We offer significant price advantages for marginalized founders to help them navigate the funding gaps. You'll find more information about our pricing structure here.

How do we know you are the right fit for us?

That's a great question. Book a strategy consultation before a bigger project. That is the best way to find out if we like and trust each other.

Do you only work with women?

No. But we prioritize startups with at least one female or non-binary co-founder or c-level executive. These marginalized groups of entrepreneurs are widely underfunded, overworked, and undervalued. We dedicate our energy to them. We're happy to connect you with highly-qualified professionals to join your c-ranks.

Which countries do you work with?

The Phoenix Brand Consultancy is based in Munich Germany (come see our beergardens ;)). We work remotely and collaborate with startups from Europe and the US.

Brand Strategy