The startup world is rough–especially for underrepresented founders fighting for their rightful place on the table.
I founded the Phoenix Brand Consultancy® with the idea that the best strategy is deciding what not to do. Like the mythical phoenix, companies sometimes need to set themselves on fire. Let go of everything that makes them weak, bland, and cliché. That’s how they overcome obstacles and re-emerge as a stronger and more fabulous version of themselves.
I'm Victoria Gassmann, strategist, feminist, and founder of the Phoenix Brand Consultancy®. As a strategic partner, I empower early-stage startup founders to gain clarity, direction, and growth by building their brands. In 2022, I helped my clients raise over $12.5 Mio in pre-seed and seed funding.
Fine-tune your startup's market presence with our tailored brand positioning package options. Ignite, Ember, or Flame—each is designed to spotlight your vision, ensuring your brand not only enters the market but makes a lasting impression.
If done well, your brand name is a solid mental anchor. A great name piques attention and makes people wonder about the story behind your company. Our two-week process, the Phoenix Brand Evocation, will result in the perfect brand name that will draw people in and leave a lasting impression.
The Phoenix Flaming Startup is our full rebranding offer for pre-seed and seed-stage startups. Our eight-week rebranding process transforms your existing startup from the inside out: strategy, naming, and design.