The startup world is rough–especially for marginalized founders fighting for their rightful place on the table.
I founded the Phoenix Brand Consultancy® with the idea that strength comes through vulnerability. Like the mythical phoenix, companies sometimes need to set themselves on fire. Let go of everything that makes them weak, bland, and cliche. That’s how they overcome obstacles and re-emerge as a stronger and more fabulous version of themselves.
I'm Victoria Gassmann, strategist, feminist, and founder of the Phoenix Brand Consultancy®. I'm a strategic partner to the most empathetic female and non-binary founders. By building their brand strategy, my clients gain clarity, direction, and growth.
Phoenix Brand Transformation turns startups into unique brands within two workshop days. We help female and non-binary founders to re-connect with their vision as leaders. Together, we find product-market-fit and differentiate from their competitors.
If done well, your brand name is a solid mental anchor. A great name piques attention and makes people wonder about the story behind your company. Our two-week process, the Phoenix Brand Evocation, will result in the perfect brand name that will draw people in and leave a lasting impression.
A distinctive brand identity design helps you stand out from the crowd – it makes you look unmistakenly like yourself. Our four-week Phoenix Brand Revitalization rejuvenates your existing brand identity to unleash its true potential.