Where Weak Brands Go to Die AND RE-EMERGE STRONGER

The Phoenix Brand Consultancy® helps startup founders attract customers and funding. Our tools are razor-sharp positioning and memorable branding.

Rising from the Ashes

The startup world is rough–especially for underrepresented founders fighting for their rightful place on the table.

I founded the Phoenix Brand Consultancy® with the idea that strength comes through vulnerability.

Like the mythical phoenix, companies sometimes need to set themselves on fire. Let go of everything that makes them weak, bland, and cliché.

That’s how they overcome obstacles and re-emerge as a stronger and more fabulous version of themselves.

Victoria Gassmann, Founder of Phoenix Brand Consultancy. She is a speaker and partner to the most ambitious female founders. By clarifying their company vision, her clients gain creative freedom, financial safety, and a brand that serves people.
I'm Victoria Gassmann, strategist, feminist, and founder of the Phoenix Brand Consultancy®. As a strategic partner, I empower early-stage startup founders to gain clarity, direction, and growth by building their brands. In 2022, I helped my clients raise over $12.5 Mio in pre-seed and seed funding.

Our Services

Brand Strategy

Phoenix Brand Transformation turns startups into unique brands. We help founders to re-connect with their vision as leaders. Together, we find product-market-fit and differentiate from their competitors.

Brand Naming

If done well, your brand name is a solid mental anchor. A great name piques attention and makes people wonder about the story behind your company. Our two-week process, the Phoenix Brand Evocation, will result in the perfect brand name that will draw people in and leave a lasting impression.

Visual Brand Audit

Not sure if you need to rebrand your startup? Start with a visual brand audit! Our seven-day process evaluates the quality of your current branding and guides your startup's way forward.

Full Rebranding

The Phoenix Flaming Startup is our full rebranding offer for pre-seed and seed-stage startups. Our eight-week rebranding process transforms your existing startup from the inside out: strategy, naming, and design.


Free Growth Strategy Course

If you feel stuck in the launch phase, it’s time to work on your business, not in your business. Join this 30-minute course for growth-hungry founders and owners of small businesses.

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