Where Weak Brands Go to Die AND RE-EMERGE STRONGER

The Phoenix Brand Consultancy® helps female and non-binary founders attract customers and funding. Our tools are razor-sharp positioning and memorable branding.

Rising from the Ashes

The startup world is rough–especially for marginalized founders fighting for their rightful place on the table.

I founded the Phoenix Brand Consultancy® with the idea that strength comes through vulnerability.

Like the mythical phoenix, companies sometimes need to set themselves on fire. Let go of everything that makes them weak, bland, and cliche.

That’s how they overcome obstacles and re-emerge as a stronger and more fabulous version of themselves.

Victoria Gassmann, Founder of Phoenix Brand Consultancy. She is a speaker and partner to the most ambitious female founders. By clarifying their company vision, her clients gain creative freedom, financial safety, and a brand that serves people.
I'm Victoria Gassmann, strategist, feminist, and founder of the Phoenix Brand Consultancy®. I'm a strategic partner to the most empathetic female and non-binary founders. By building their brand strategy, my clients gain clarity, direction, and growth.

Our Services

Brand Strategy

Phoenix Brand Transformation turns startups into unique brands within two workshop days. We help female and non-binary founders to re-connect with their vision as leaders. Together, we find product-market-fit and differentiate from their competitors.

Brand Naming

If done well, your brand name is a solid mental anchor. A great name piques attention and makes people wonder about the story behind your company. Our two-week process, the Phoenix Brand Evocation, will result in the perfect brand name that will draw people in and leave a lasting impression.

Brand Design

A distinctive brand identity design helps you stand out from the crowd – it makes you look unmistakenly like yourself. Our four-week Phoenix Brand Revitalization rejuvenates your existing brand identity to unleash its true potential.


Free Growth Strategy Course

If you feel stuck in the launch phase, it’s time to work on your business, not in your business. Join this 30-minute course for growth-hungry founders and owners of small businesses.

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