Lumen is a unique browser that offers a novel perspective on web browsing. It prioritizes safety and transparency, standing as a beacon of hope in a world plagued by hidden costs and data threats.

Lumen

See the web in a whole new light

Lumen is a unique browser that offers a novel perspective on web browsing. It prioritizes safety and transparency, standing as a beacon of hope in a world plagued by hidden costs and data threats.
WE PARTNERED ON
Brand strategy, brand naming, visual identity, and brand launch campaign.

THE CHALLENGE

Our mission was ambitious yet straightforward: To create an irresistible brand capable of challenging perceptions and encouraging people to invest in a product often overlooked as a pay-to-use service: a browser app. Lumen sparked a transformative movement across Germany, pioneering a brand awareness campaign that shed light on the true costs of the "free" web and heralded the dawn of a brighter, more honest digital era.

THE IDENTITY

We designed the brand identity for Lumen with a high-contrast aesthetic inspired by the colors of the morning sky. The hero figure in the imagery symbolizes Lumen's mission to combat the darker side of the Internet. Typography blends a modern sans serif typeface with Caslon, honoring Lumen's commitment to cutting-edge technology and data security.

THE OUTCOME

Lumen brand ignited a conversation about fairness and transparency on the internet. Our dynamic awareness campaign reached over 10 million users, signaling a new era in digital browsing. Lumen offers a safer, brighter web experience. Thanks to Corina, Muhi, Inci, Alexei, Thomas and Björn for their incredible partnership on this project.