![Lumen is a unique browser that offers a novel perspective on web browsing. It prioritizes safety and transparency, standing as a beacon of hope in a world plagued by hidden costs and data threats.](https://cdn.prod.website-files.com/61b1e5663a88e31b1e899636/64eb3922a1410b0086538212_Lumen%20Title%20Image.jpeg)
Lumen
See the web in a whole new light
![](https://cdn.prod.website-files.com/61b1e5663a88e31b1e899636/64c7d491e3df5e10305331d6_Image%201.png)
![](https://cdn.prod.website-files.com/61b1e5663a88e31b1e899636/64c22509baea6378ed47dc88_Image%2016.png)
THE CHALLENGE
Our mission was ambitious yet straightforward: To create an irresistible brand capable of challenging perceptions and encouraging people to invest in a product often overlooked as a pay-to-use service: a browser app. Lumen sparked a transformative movement across Germany, pioneering a brand awareness campaign that shed light on the true costs of the "free" web and heralded the dawn of a brighter, more honest digital era.
![](https://cdn.prod.website-files.com/61b1e5663a88e31b1e899636/64e8accd42658a6de3263948_Image%202.png)
THE IDENTITY
We designed the brand identity for Lumen with a high-contrast aesthetic inspired by the colors of the morning sky. The hero figure in the imagery symbolizes Lumen's mission to combat the darker side of the Internet. Typography blends a modern sans serif typeface with Caslon, honoring Lumen's commitment to cutting-edge technology and data security.
![](https://cdn.prod.website-files.com/61b1e5663a88e31b1e899636/64c7d49e9e0c6b40b4e8133c_Image%204.png)
![](https://cdn.prod.website-files.com/61b1e5663a88e31b1e899636/64c7d4a34d9ce2b58aaa59b4_Image%205.png)
THE OUTCOME
Lumen brand ignited a conversation about fairness and transparency on the internet. Our dynamic awareness campaign reached over 10 million users, signaling a new era in digital browsing. Lumen offers a safer, brighter web experience. Thanks to Corina, Muhi, Inci, Alexei, Thomas and Björn for their incredible partnership on this project.
![](https://cdn.prod.website-files.com/61b1e5663a88e31b1e899636/64c7d4a746c29850f9a51a7d_Image%206.png)
![](https://cdn.prod.website-files.com/61b1e5663a88e31b1e899636/64e8acf2353db671905e870e_Image%207.png)
Curious?
Let’s start working together! Reach out to hello@phoenixbrands.co for more information.