![Tasked with the challenge of creating a brand that resonates with heart and responsibility, our team embarked on a journey to bring Julienne's vision to life, setting a new standard in a market longing for change.](https://cdn.prod.website-files.com/61b1e5663a88e31b1e899636/64eb3d3948f4c5215ea6f46f_Julienne%20Hero%20Image.png)
Julienne
The heroes who chop, slice and julienne
![](https://cdn.prod.website-files.com/61b1e5663a88e31b1e899636/64eb49c7c6cfc5af611c0c2a_Image%201.png)
![](https://cdn.prod.website-files.com/61b1e5663a88e31b1e899636/65a191549f7beead3a01a6ff_Image%202.png)
THE CHALLENGE
Faced with a market dominated by a quasi-monopolistic player known for unethical practices, the task was daunting yet clear. We needed to create a brand for Julienne that not only stands out but also wins over customers with its sparkling personality and commitment to fairness.
![](https://cdn.prod.website-files.com/61b1e5663a88e31b1e899636/659c147f1d4e1da1d59dc9a6_Image%203.png)
THE IDENTITY
Julienne's identity was crafted to be as wholesome and playful as the food experiences it promises. With a nod to retro vibes, the brand radiates warmth and nostalgia. The use of tasty colors and engaging graphics forms an identity that isn’t just seen but felt – a true love brand in the making.
![](https://cdn.prod.website-files.com/61b1e5663a88e31b1e899636/64eb49df3feded5cf74767b9_Image%204.png)
![](https://cdn.prod.website-files.com/61b1e5663a88e31b1e899636/659c14871d4e1da1d59dcd97_Image%205.png)
THE OUTCOME
The launch of Julienne has infused the European food delivery market with fresh, much-needed personality. With its appealing aesthetics and ethical stance, the brand has begun to reshape perceptions. More than just a service, Julienne represents a delightful culinary journey that customers eagerly embrace. Immense gratitude goes to the Julienne team for their passion and commitment and to everyone involved who believed in creating a brand that stands for more than just profits - a brand that brings joy and fairness to the food delivery industry.
![](https://cdn.prod.website-files.com/61b1e5663a88e31b1e899636/64eb49eca1410b0086609b13_Image%206.png)
![](https://cdn.prod.website-files.com/61b1e5663a88e31b1e899636/64eb49f1811b07c6cafd4205_Image%207.png)
Curious?
Let’s start working together! Reach out to hello@phoenixbrands.co for more information.