Tasked with the challenge of creating a brand that resonates with heart and responsibility, our team embarked on a journey to bring Julienne's vision to life, setting a new standard in a market longing for change.

Julienne

The heroes who chop, slice and julienne

Tasked with the challenge of creating a brand that resonates with heart and responsibility, our team embarked on a journey to bring Julienne's vision to life, setting a new standard in a market longing for change.
WE PARTNERED ON
Full rebranding, including a new name, and a brand launch campaign

THE CHALLENGE

Faced with a market dominated by a quasi-monopolistic player known for unethical practices, the task was daunting yet clear. We needed to create a brand for Julienne that not only stands out but also wins over customers with its sparkling personality and commitment to fairness.

THE IDENTITY

Julienne's identity was crafted to be as wholesome and playful as the food experiences it promises. With a nod to retro vibes, the brand radiates warmth and nostalgia. The use of tasty colors and engaging graphics forms an identity that isn’t just seen but felt – a true love brand in the making.

THE OUTCOME

The launch of Julienne has infused the European food delivery market with fresh, much-needed personality. With its appealing aesthetics and ethical stance, the brand has begun to reshape perceptions. More than just a service, Julienne represents a delightful culinary journey that customers eagerly embrace. Immense gratitude goes to the Julienne team for their passion and commitment and to everyone involved who believed in creating a brand that stands for more than just profits - a brand that brings joy and fairness to the food delivery industry.