How our brand consultants help You Grow Your business
According to a Fortune study, 42% of founders identified missing product-market-fit as the single biggest reason for their failure.
It sounds pretty simple: If nobody wants your product or service, your company won't make any money, run out of cash and fail. So why do customers or clients choose you over the competition?
A Brand Consultancy's Main Job: Brand Strategy
Brand Strategy gives you the answer to that question. If you want to define what makes you uniquely you, you will need a brand strategy.
If you want to know how to differentiate from the competitors, you need a brand strategy. And to define your ideal clients or customers and learn how to attract them you need – you guessed it – brand strategy.
Diagnosis > Strategy > Tactics
The proper order of operations for a brand consultancy is: Diagnosis feeds strategy, which then feeds tactics. This means that the first step in any decent brand strategy is a step back.
With our signature method Phoenix Brand Diagnosis we find evidence-based insights. We audit your current brand image and walk you through your strengths and weaknesses. In two weeks you'll have a solid base to start your strategy.
Brand Strategy In Just Two Days
With a proper diagnosis done, your Brand Consultancy is now ready for the main act: brand strategy. Contrary to popular belief, it's not difficult but hard. You want to be able to answer this question: Why should customers choose you over the competitors?
Our 2-day brand strategy workshop helps founders turn their stagnated bland into a unique and scalable brand. You'll get a brand strategy rooted in evidence and delivers clarity. Together, we find product-market-fit and differentiate from their competitors
People perceive strong brands that are top of mind with a positive image as having higher quality than the average brand. As a result, customers are happy to pay significantly more for a stronger brand and prefer it over their competitor brands.
A brand with excellent brand equity will deliver more revenue, more efficiently, year after year. This is due to an effect called Double Jeopardy Law: Bigger brands with more extensive market shares grow faster than smaller brands with smaller market shares.
Besides pure profits and sales growth, a strong brand will help you with your second most valuable asset: your employees. It will attract, motivate and retain your employees and, in return, impact your company's performance.
People prefer familiar things. When your brand is top of mind, it will increase the chances of customers choosing your product or service over your competitors: they generate up to three times the volume sales of the average brand.
Quality & Pricing Power
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Brand Strategy FAQs
What is brand strategy?
Brand strategy is answering all relevant strategic questions derived from qualitative and quantitative evidence. These include targeting, positioning, decisions about visual brand assets, brand objectives and brand architecture.
How much does working with you cost?
Our programs are designed for startups and SMEs with at least $500K in investment. After a call and talking about your needs and goals, we'll make you an offer with detailed pricing.
How many employees can participate in the strategy workshop?
On the first day of the Phoenix Brand Transformation Workshop, we work with the smallest inner circle of deciders. We recommend a maximum of three people, ideally only the Co-Founders or CEOs. On the second day, you can involve a broader range of people. We recommend up to eight people in higher management roles.
Can I reserve a spot for the brand strategy workshop?
Yes, you can make a down payment to reserve a spot in the future.
We have an old brand strategy – can we incorporate that?
Yes, please send over every old positioning statement, vision, mission, or strategy you have worked with. Together we'll analyze it, pull it apart and check how it affects your brand positioning today.