The Phoenix Brand Consultancy®

We help startups and small businesses grow through strategic brand-building.
Contact us

The Phoenix Brand Consultancy

We help startups and small businesses grow through strategic brand-building.
Contact us

How our brand consultants help You Grow Your business

According to a Fortune study, 42% of founders identified the lack of market need for their product as the single biggest reason for their failure.

It sounds pretty simple: If nobody wants your product or service, your company won't make any money, run out of cash and fail. So why do customers or clients choose you over the competition?

A Brand Consultancy's Main Job: Brand Strategy

Brand Strategy gives you the answer to that question. If you want to know what makes you uniquely you, you will need a brand strategy.

If you want to know how you're different from the alternatives, you need a brand strategy. If you want to know who your ideal clients or customers are and how you can attract them you need – you guessed it – brand strategy.

Diagnosis > Strategy > Tactics

The proper order of operations for a brand consultancy is: Diagnosis feeds strategy, which then feeds tactics. This means that the first step in any decent brand strategy is a step back.

With our signature method Phoenix Brand Diagnosis we find evidence-based insights. We audit your current brand image and walk you through your strengths and weaknesses. In two weeks you'll have a solid base to start your strategy.

Brand Strategy In Just Two Days

With a proper diagnosis done, your Brand Consultancy is now ready for the main act: brand strategy. Contrary to popular belief, it's not difficult but hard. You want to be able to answer this question: Why should customers choose you over the competition?

If you need help from an experienced Brand Consultancy, you've come to the right play. Book our signature brand strategy program called the Phoenix Brand Transformation Workshop.

Our 2-day brand strategy workshop helps founders turn their stagnated bland into a unique and scalable brand. You'll get a brand strategy rooted in evidence and delivers clarity.
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recent brand Consulting projects

Julienne
Sustainable Food Brand
Lumen App
Premium Software Brand
Kamphausen Media
Heroic Publishing Brand

How does a brand Consultancy create value?

People perceive strong brands that are top of mind with a positive image as having higher quality than the average brand. As a result, customers are happy to pay significantly more for a stronger brand and prefer it over their competitor brands.

Sales Volume

A brand with excellent brand equity will deliver more revenue, more efficiently, year after year. This is due to an effect called Double Jeopardy Law: Bigger brands with more extensive market shares grow faster than smaller brands with smaller market shares.

Besides pure profits and sales growth, a strong brand will help you with your second most valuable asset: your employees. It will attract, motivate and retain your employees and, in return, impact your company's performance.

People prefer familiar things. When your brand is top of mind, it will increase the chances of customers choosing your product or service over your competitors: they generate up to three times the volume sales of the average brand.

Besides pure profits and sales growth, a strong brand will help you with your second most valuable asset: your employees. It will attract, motivate and retain your employees and in return impact your company’s performance.A brand with great brand equity will deliver more revenue, more efficiently, year after year. This is due to an effect called Double Jeopardy Law: Bigger brands with bigger market shares grow faster than smaller brands with smaller market shares.Strong brands, that are top of mind with a positive image, are perceived as having higher quality compared to the average brand. As result customers are happy to pay significantly more for a stronger brand and prefer it over their competitor brands.People prefer familiar things. When your brand is top of mind, it will increase the chances of customers choosing your product or service over your competitors: they generate up to three times the volume sales of the average brand.

Quality & Pricing Power

Loyalty

Effectiveness

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Brand Strategy FAQs

What is brand strategy?

Brand strategy is answering all relevant strategic questions derived from qualitative and quantitative evidence. These include targeting, positioning, decisions about visual brand assets, brand objectives and brand architecture.

How much does working with you cost?

Our programs are designed for startups and SMEs with at least $1M in investment. After a call and talking about your needs and goals, we'll make you an offer with detailed pricing.

How many employees can participate in the strategy workshop?

On the first day of the Phoenix Brand Transformation Workshop, we work with the smallest inner circle of deciders. We recommend a maximum of three people, ideally only the Co-Founders or CEOs. On the second day, you can involve a broader range of people. We recommend up to eight people in higher management roles.

Can I reserve a spot for the brand strategy workshop?

Yes, you can make a down payment to reserve a spot in the future.

We have an old brand strategy – can we incorporate that?

Yes, please send over every old positioning statement, vision, mission, or strategy you have worked with. Together we'll analyze it, pull it apart and check how it affects your brand positioning today.

Where to find The Phoenix Brand Consultancy®