Julienne OOH Billboard Ad
Sustainable Food Brand


The Challenge

A quasi-monopolistic player dominates the European food delivery market. They're famous for their unethical business practices. We needed a competitive brand with a sparkling personality to stand and out and win hearts.

The Outcome

The Julienne name and brand identity feel wholesome and playful at the same time. The look infuses the food delivery market with some much-needed personality. Retro elements such as tasty colors round up this love brand.


Full Rebranding
Launch Campaign
Julienne logo before and after
Julienne branding on cargo bike

Creative Leitmotif

Respect Cooks

The brand strategy resulted in the idea to dedicate this food delivery app to the heroes of chopping, slicing, and julienning. The brand pays kitchen staff, restaurant owners, and cooks the respect they deserve. It serves as a reminder to appreciate professionally cooked food and the craft behind it.

Julienne logoJulienne app designJulienne branding stickers



Verb: to cut food into long thin strips

Old name: piq

The Julienne name feels wholesome and playful at the same time. The French-sounding name hints at the rich culture and love for cooking food. 

We decided to personify the brand and make Julienne a quirky character. She became the heroine of the kitchen, advocating for a fair and sustainable way to order food.

We were able to secure the very desired a dot-com domain and had no competitors in the trademark process.

Julienne branding style guideJulienne app design sustainability dashboardJulienne branding on recycled paper bags