The brand strategy resulted in the idea to dedicate this food delivery app to the heroes of chopping, slicing, and julienning. The brand pays kitchen staff, restaurant owners, and cooks the respect they deserve. It serves as a reminder to appreciate professionally cooked food and the craft behind it.
Verb: to cut food into long thin strips
Old name: piq
The Julienne name feels wholesome and playful at the same time. The French-sounding name hints at the rich culture and love for cooking food.
We decided to personify the brand and make Julienne a quirky character. She became the heroine of the kitchen, advocating for a fair and sustainable way to order food.
We were able to secure the very desired a dot-com domain and had no competitors in the trademark process.