Verb: to cut food into long thin strips
Old name: piq
The Julienne name feels wholesome and playful at the same time. The French-sounding name hints at the rich culture and love for cooking food.
We decided to personify the brand and make Julienne a quirky character. She became the heroine of the kitchen, advocating for a fair and sustainable way to order food.
We were able to secure the very desired a dot-com domain and had no competitors in the trademark process.