Victoria Gassmann

Strategist, Feminist, Founder of the Phoenix Brand Consultancy®
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Victoria's Founder Story

As a former Brand Manager at a tech startup, she knows firsthand the dedication required to build a successful business from the ground up-from the first 100 to the first 1 million in users.

However, when the pandemic hit, her world turned upside down as investors pulled out, and she lost her job. Rather than being discouraged, she saw this as an opportunity to pursue her own entrepreneurial dream.

Determined to make a difference, she founded the Phoenix Brand Consultancy – where she focuses on helping early-stage startups develop into thriving businesses. Driven by the statistic that only 2% of all VC funding goes to women-led startups, she believes that women have the potential to change the world – you just have to let them.

In 2022 alone, Victoria’s clients raised over $12.5MM in pre-seed and seed funding. Built on her commitment to generating real impact for underrepresented entrepreneurs, she is uniquely positioned to change the landscape for them.


  • mMBA in Brand Management
  • Master’s Degree International Public Relations (MA)

Industry Experience

  • Femtech/Healthtech
  • Climate tech/Sustainability
  • Fintech
  • Cybersecurity
  • Web3/Crypto/Blockchain

Areas of Expertise

  • Brand Marketing (8+ years of experience)
  • Go-to-Market Strategy
  • Positioning
  • Customer Acquisition
  • Differentiation

Speaking Recordings

Book Victoria for your Event

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Here are some topics Victoria enjoys talking about:

  • Brand DNA: crafting a unique identity for your startup
  • Empowering female entrepreneurs: leveling the playing field in startup funding
  • Brand building for early-stage startups: a roadmap to success
  • The future is female: how women-led startups are changing the world
  • Strategic storytelling: how to create a compelling narrative for your startup brand

Our Branding Services

Brand Strategy

Brand Design

Tone of Voice

Brand Naming

Competitor Brand Analysis
Mission & Vision Statement
Target Audience Personas
Positioning Statement
Core Values
Brand Personality
Brand Attributes
Logo Mark & Type
Color Scheme
Illustration Style
Photography Style
Verbal Brand Personality
Do’s & Dont’s
Brand Vocabulary
Mission Statement
Name Competitor Research
Naming Objectives
Two Rounds of  Presentations
Linguistic Screening
Cultural Screening
Consulting Trademark Databases