Every action you take is a vote for the type of person you wish to become.But what guides your actions? It’s not just your unique personality mix, your background, and your motivations but also your underlying beliefs. Values.

But how to define your startup's core values, if you hate fuff?

Watch the recording of my 30-minute LinkedIn live, where I’ll walk you through four exercises to get clarity on your and your co-founder's values. You’ll also receive a free workbook.

What you'll learn about startup core values

  • How your values attract better talent
  • How to stay away from green-, white-, and pinkwashing
  • How to use values for leadership

This core value workshop is for you if you are…


✓ an early-stage startup founder
✓ aiming to grow your business
✓ looking for clarity and direction

The feedback so far has been excellent, and I'm really pleased that so many of you have value from it:

"I can't wait to work on this with my co-founder," Erika.
"Thank you for this session, Victoria. Always time well spent," Jessica.

Your startup core values

00:00 Intro
02:52 The potential and limitations of values
07:35 Types of values
12:57 How to define your core values (exercises)1
14:01
Exercise 1: Value prompts
17:06 Exercise 2: Hierarchy wheel
18:05 Exercise 3: Merge lists
19:57 Exercise 4: Make them actionable
24:45 Q&A

Get the free workbook here!

The Phoenix Brand Consultancy® helps female and non-binary founders attract customers and funding. Our tools are razor-sharp positioning and memorable branding.