Phoenix Brand Revitalization

Brand Revitalization is for you if you:

need to simplify your branding with a small budget
want to appear professional during pitches
build trust with your early customers or clients
received a low-quality score during our Visual Brand Audit

About Brand Revitalization

It's a common fallacy to think that a full Rebranding is the only solution for brands to stay relevant. Depending on your budget, timing, and rollout, you’ll receive better results with the Phoenix Brand Revitalization.

When you don’t change your brand positioning but adjust your visual appearance, it’s called Brand Revitalization. It retains your brand equity and is much more cost-effective for early-stage startups. Our two-week process uplifts existing brand designs and pushes them to be simpler.

Your creative direction and brand positioning will stay the same.Not sure if you need a Rebranding or Revitalization? Start with a Visual Brand Audit!

The Deliverables

Enhanced main logo: main logo in online formats
Brand guidelines: 15-20 page PDF document outlining logo usage, colors, illustration, typography, and examples mockups
Two check-in calls with our head of strategy
Delivery within two weeks after booking

The Team

Rebecca Sweet

Head of Design

Victoria Gassmann

Head of Strategy

Revitalization Case Studies

CryptoMom

FinTech Brand

Captiv8

MarTech Brand

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FAQ

I’m ready to start! What’s my next step?

Fantastic! The next step would be to schedule an initial call with us here. The purpose of this call is to confirm that we’re a good fit to work together, discuss the project timeline (depending on your goals and our availability) and then we’ll send over the proposal for you to sign.

How much does working with you cost?

Our services are designed for pre-seed and seed stage startups with $500K-$2M in investment. After a call and talking about your needs and goals, we'll make you an offer with detailed pricing. A general rule of thumb is to spend about 5–15% of your total startup budget on a branding project.

Do you offer payment plans?

Yes, we offer startup-friendly payment plans. We'll tell you more about your options during our call.

Do you offer discounts?

We offer significant price advantages for marginalized founders to help them navigate the funding gaps. You'll find more information about our pricing structure here.

How do we know you are the right fit for us?

That's a great question. Book a strategy consultation before a bigger project. That is the best way to find out if we like and trust each other.

Do you only work with women?

No. But we prioritize startups with at least one female or non-binary co-founder or c-level executive. These marginalized groups of entrepreneurs are widely underfunded, overworked, and undervalued. We dedicate our energy to them. We're happy to connect you with highly-qualified professionals to join your c-ranks.

Which countries do you work with?

The Phoenix Brand Consultancy is based in Munich Germany (come see our beergardens ;)). We work remotely and collaborate with startups from Europe and the US.

Brand Design