Your brand could be your most valuable business asset. Unfortunately, most business owners underestimate the power of razor-sharp positioning and differentiation until it's too late, and they join the club of 90% failed businesses. There are various reasons why their brands fail:
Many business owners want to play safe, try to be everything to everyone, and end up with a tasteless vanilla brand with absolutely no uniqueness.
Many founders and executives think that a brand is a purely visual entity and hire a design agency without any strategy to back up their tactics
Many marketers focus only on short-term performance marketing and neglect long-term growth through brand-building.
What does a brand consultancy do?
Their job is to build new brands from scratch help you make decisions about brand architecture (e.g., subbrands, line extensions), naming for new brands, or rebranding.
These decisions need to be made on a strategic level in sync with the overall business strategy. With the help of creative brand professionals, they also work on brand identity design or create a distinctive brand voice. Here's an overview of our brand consulting services:
Name Competitor Research Naming Objectives Two Rounds of Presentations Linguistic Screening Cultural Screening Consulting Trademark Databases
What does a brand consultancy Cost?
Many brand consultants will charge project rates, but if you're paying by the hour, expect to spend $100-$150/hour for an experienced brand consultant and $150-$600/hour for an agency or brand consultancy, depending on their size and location.
We usually propose a project rate with priced components and a detailed project plan with expected deliverables—a standard rebranding project including brand strategy, brand naming, and visual identity costs around $40,000. Reach out to get a custom proposal that suits your company's needs.
How long does Rebranding take?
A complete rebranding process includes brand strategy, a new brand name, and the visual brand design. If you also factor in implementing the rebrand and a brand launch campaign, the average rebranding process takes 12 to 18 months.
Here at the Phoenix Brand Consultancy®, we offer an approach that gives startups and small businesses the most significant disruption in a short amount of time. The timeline for a startup rebranding looks like this: